The first thing that would be on my manifesto is this:
Do something worth doing. Make only “Good Profit”.
that benefits:
- Your inner ecosystem
- Your client’s inner ecosystem
- The ecosystem of your organization and the inner ecosystems of everyone involved in it
- The ecosystem of the community of which your organization is a part
- The greater ecology of the planet
And helps everyone concerned to be more human, to have more of what they really want:
- Agency – to make our own ‘me-shaped’ dent in the universe.
- Mastery – to learn and master (even teach) new skills.
- Autonomy – to be free to choose how we make our dent.
- Purpose – to do this for something bigger than ourselves, that has meaning beyond the sale.
- Community – to do all this with ‘people like us’.
- Status – to know (and for others to know) where we stand in our communities.
That’s a long list of constraints, but there is plenty of Good Profit to made within them:
- Anything that truly lifts more people into the ‘safe and just space for humanity’
- Anything that truly pulls our planetary impact back into the ‘safe and just space for humanity’.
- Anything that truly keeps people and their impacts inside the ‘safe and just space for humanity’
How does your business match up?