I started this book yesterday, and already I’m really liking it. Because it makes things clear. In a way that … Read More “A useful ‘How-to’ book for strategy that any business could use”
The choices your team make when presented with the need for a decision, are determined by the options they have … Read More “How to enable good choices for your team – part 1”
We all make choices. Every day, every hour, possibly even every minute. And to many of us freedom is the … Read More “Why controlling your options is better than controlling your choices”
I went to the theatre the other week. For the first time in a long time. To see one of … Read More “How to do Shakespeare without needing Shakespeare”
I used to wonder how potters could charge so much for their pots, until I took up pottery as a … Read More “If you want people to see your value, show your work.”
I have to admit that public toilets are another bugbear of mine. Usually the lack of them, and often the … Read More “If your Promise of Value doesn’t cover everything you do, it means nothing.”
You can think of the processes your business runs as a kind of map, guiding your clients and the people … Read More “How to find north when you don’t have a compass”
I was saddened to find out yesterday that the schooner De Gallant had sunk off the Bahamas. I was devastated … Read More “News I never wanted to get”
For me it might be this: I click on an advert purporting to be from a comparison service. I give … Read More “What’s the most dishonest form of marketing?”
The same things you want, of course: The trick now, for any business, is to work out how to give … Read More “What your customers really want”
