Discipline makes Daring possible.




“10 times is easier than 2 times” by Dan Sullivan and Dr Benjamin Hardy is by no means a how-to book, but it is a very useful book.

I’ve heard of the basic premise before – that radical change is paradoxically easier than incremental change, because it makes you think completely outside the box about how you might get there.   For me, that intersects nicely with Category Pirates thinking, where you stop competing with everyone else in a particular category, and create a completely new one for yourself.

What was new for me was the idea of applying this thinking repeatedly in your life and in your business.  And not just you.  Your team too.   Which reminded me of Derek Sivers’ story of recruiting his own replacement for a job, before he announced his intention to leave.

This might seem a long way from my idea of a Customer Experience Score.  A well-documented and well-rehearsed ‘what we do round here’.

It isn’t.

Creating the Customer Experience Score for your business unlocks the first 10x, because it reminds you what your business is here to do; it forces you to think about Roles (which goes even further than ‘who not how’), and it makes you think completely differently about how you manage it.

It enables you to Disappear as a Boss.  It makes you create a self-managing business.

Once you’ve done that,  it’s easier to 10x through rapid growth (say 40%) per year, or by creating 10 instances of the business (by franchising, for example).

And now you have a Customer Experience Score written down it becomes easier to 10x again.

All you have to do, is ask at every Group Practice: ‘How do we make this 10x better?

The Score will show you what to change and how.  Which makes doing the change even easier.


Discipline really does make Daring possible.

The hard part is daring in the first place.


3 books for a bank holiday weekend

3 books for a bank holiday weekend

I made the most of this Bank Holiday weekend, and got some reading in:

Left to right: “The Paradox of Debt” by Richard Vague; “10 times is easier than 2 times” by Dan Sullivan and Dr Benjamin Hardy and “Braiding Sweetgrass” by Robin Wall Kimmerer.  I haven’t finished this one yet, it needs a slow, meditative read.


They are 3 very different books, all highly recommended, and despite very different content, all share a common theme:


When you watch the wrong things, the wrong things happen.


And the right things to watch have been there all along.


Discipline makes Daring possible.

Ask me how.



I’m slowly working my way through “Braiding Sweetgrass” by Robin Wall Kimmerer.   Enjoying a story or two before I go to sleep is a great way to unwind and bring myself back to my proper place in the world.

Two things stood out from last night’s reading:

The Haudenosaunee Thanksgiving Address, or ‘the words that come before all else’, the words that begin every meeting, every negotiation, every celebration.  Here’s a video of it, recorded for Earth Day.


“In a consumer society, contentment is a radical proposition.”

What would happen if I read that Address at the start of every day?

What would happen if we all did?  Whenever we gather?


Something good I think.

Which makes it well worth sharing.