Why Muri matters
Absorb. Adapt. Transform.
If you’ve ever experienced some kind of shock to your business – like your server being hit by lightning, or a pandemic lockdown – you’ll recognise these three phases of response, even if you went through them unconsciously.
1: Absorb: It’s all hands on deck – you double down, work harder, get people to do overtime, call in retired people, pull in help from fellow businesses or family. Whatever it takes to withstand the first effects of the shock.
2: Adapt: Things are different now. The old ways of doing, the old roles, locations and certainties don’t apply any more. Work-arounds are what’s needed, and you and your team find them.
3: Transform: Now the worst is over, you all take a breath, and think how best to change how your business works, so when a similar shock happens in the future, you’ll be ready for it. Some of your work-arounds will become part of the system, others won’t. It’s worth remembering that not all shocks are inherently undesirable – a rush of new customers from referrals is just as much of a shock to the system as a lightning strike. So it pays to think up some other possible shock scenarios and re-design and re-equip your system to cope with those too. Or at least plan how you will be able to absorb it enough to give you time to adapt and transform.
Which brings me back to the point.
Muri matters, because if people, machines and systems are already operating at 100% or over when a shock hits, it’s extremely hard to respond effectively. And only people can make systems work at over 100%. With no room to absorb, how can you possibly move on to adapt or learn to thrive in the new world by transforming? Muri destroys resilience.
My way to prepare for this is to share everything about how your business works with everyone in it.
- Document your customer experience with an OurScore , so everyone can see the context.
- Have individuals play multiple roles and deliver multiple aspects of your business promise.
- Give them the autonomy to develop solutions to exceptions as they occur.
- Make sure everyone shares their findings.
In other words, introduce the ultimate level of redundancy – make everyone a Boss.
Discipline makes Daring possible.
Ask me how.