August 30, 2019
Stakeholders
I found this on the Corporate Accountability Network‘s site the other day: “The Corporate Accountability Network thinks that every company, … Read More “Stakeholders”
Month: August 2019
August 29, 2019
We
“What can I do? I’m only one person.”
Find the others.
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”
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August 28, 2019
Brave New Worlds
The term ‘robot’ was coined in in 1920 by Josef Čapek for his brother Karel. The word meant “forced labour”.
For all the impressive advances in robotics since then, some of which we saw on the BBC series ‘Revolutions‘ last night, the idea of “forced labour” – including, for Jim Al-Kalili, child-rearing – remains almost unquestioned.
It reminded me that we humans often dive into technology, when we should be re-thinking how we relate to each other.
August 27, 2019
Who’s driving?
Most of us business owners are driven by our needs – for autonomy, for self-expression, success, money or even revenge. That doesn’t often build a business that lasts, except by chance.
The promise you make can’t be for everyone. ‘Everyone’, or their close relation ‘anyone’, turns you into a commodity – interchangeable with every competitor in your field, putting all of you in a race to the bottom on price.
And before you work out what your promise really is, you need to work out who it’s for.
There is a community of people who need what you can offer. They are underserved by what’s out there, looking for a change that you can help them to make. They want to become something or someone different, and don’t know how to do it.
As long as there are enough of them, (and enough is less than you think), these people are your market, and by putting them in the driving seat, you’ll start to build a business that lasts.
It’s never about us, it’s about the people we serve.
August 23, 2019
Good design is unobtrusive
“Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.” Dieter Rams, Design Principle number 5.
Processes, organisations, jobs, are products fulfilling a purpose too.
August 22, 2019
Autonomy
Autonomy. It’s why you started your business. To be able to do the job you want to do, the way … Read More “Autonomy”
August 20, 2019
Good design is innovative
“The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.” Dieter Rams, Design Principle number 1.
New technologies allow us to re-think or even re-imagine how we do things, so we can do them better – whatever ‘better’ means: faster; slower; more consistently; more easily; more naturally; more thoroughly.
The metal case meant the radiogram could take up less space, and also meant the speakers put out a truer sound. But a metal lid rattled when the machine was used. Plexiglass solved that problem, and in doing so meant that the controls could move to the top of the machine, which in turn meant that how to use it could become more obvious to anyone who’d never seen it before.
True advances require both novel technology and imagination, the two things bouncing creatively off each other, opening up possibilities. Imagination makes technology human.
Without both imagination and advancing technology, all we can do is embellish, or worse, over-complicate. Neither of which adds value.
Less, but better
“You cannot understand good design if you do not understand people; design is made for people.” Dieter Rams ‘Design by Vitsoe’, 1976
Good Design:
- is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
- makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
- is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
- makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
- is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
- is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
- is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
- is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
- is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
- is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Imagine if we designed organisations and processes this way too?
August 19, 2019
“keep the human in view”
In today’s ‘Thought for the Day’ on Radio 4, Tina Beatty told us of an insight by Hilary Cottam, which is that many big ‘social welfare’ projects fail ‘not because of a lack of funding, but because of a lack of attentiveness to what people really need.’ For women without easy access to water, a well in their village is a far better – and far cheaper – solution than building a dam.
As Tina said, this seems so obvious, why is it being viewed as radical?
I think it’s because ‘failure’ depends on which side of the funding you are on. Take a look at the diagram in this piece by Richard Murphy to see the kind of thing that often happens.
What actually makes Hilary Cottam radical is that she’s suggesting that the ostensible purpose of these projects should also be the real one.
All too often, we mistake what we want for what the people we claim to serve want.
Once you know this, what you do for the people you serve can get simpler.
August 16, 2019
Purchasing Power
We are living in interesting times, and its easy to feel somewhat powerless to affect them. There is one significant … Read More “Purchasing Power”
