October 3, 2022


Dogma: a belief or set of beliefs that is accepted by the members of a group without being questioned or doubted.

As a boss, in a moment of frustration,  you may feel that this is what you want.   And if you lock all decision-making into your systems and processes, you’ll get it.

Dogma scales, but it doesn’t evolve, and it frequently gets subverted.   If ‘computer says no‘ to often for my liking, I might just stop asking the computer.

If you want your business to outlast you and retain your vision, it’s better to create space for dissent, debate and experiment.   After all, dissent, debate and experiments are where discovery originates.

Use your systems and processes to create a floor that defines the minimum experience.    Guide your people with a small number of big principles.  Then let them spread the word in their own way.

You never know, you might just found a new religion.