March 29, 2022

Crossing the threshold

Do you know how your clients feel after they have worked with you?

Maybe not, but it’s probably fairly straightforward to find out – you can simply ask.

Do you know, or can you imagine how they felt before they discovered that you were their solution?

You can probably remember what prospects told you, or what you observed when you met.

Do you think there are other people feeling like this right now?


What else do these other people need to feel in order to know that you are the solution for them?

This is the feeling that will help them to cross the threshold and commit to a journey with you.

How can you give them that feeling?


HT to Bev Costoya for that brilliant question.