A business is a place where people co-operate to create value, in the form of products and/or services that others want.  A business makes a profit of the money it receives from those others more than covers all the costs of delivering the goods.

So far, so good.

But.

Why does a business need to make a profit?   So it can expand.

Why does a business need to expand?  So it can make more profit.

For the last 200 years this flywheel has driven everything that humans do.

Last year, we saw it slow down a bit, and caught a glimpse of what we’re missing.

Are we sure we want to get back on it?