What if a business became a place where people co-operate to create value, in the form of products and/or services that will help their clients to live in the just space for humanity ? A business makes a profit of the money it receives from those others more than covers all the costs of delivering the goods.
So far, so good.
And?
Why does this kind of business need to make a profit? So it can expand.
Why does this kind of business need to expand? So it can help more people to live in the just space for humanity.
This could be a flywheel that doesn’t lead inexorably to self-destruction.
Or one that we might even decide to stop.
Shouldn’t we be switching to it?