I keep thinking about yesterday’s recorded message, about how simple it was, how effective.  And how creating such a message isn’t rocket science.  It probably doesn’t even need the latest tech or AI.

It reminded me of a visit to a care home a few years back.  It was more like a hotel, or serviced apartments, actually.  The decor was lovely, the amenities were plentiful, a lot of support was included.

But the main thing that made it attractive was the attitude.

“This is home for everyone who lives here.  They should be able to live as they would at home.  So we run this place around them.  There are no mealtimes, no prescribed activities, no common routine.  Just lots of extra support, from simple things like extra deep dado rails to a hoist over the bath and onsite carers.” 

In other words, the attitude drove the design of everything – the building, the services and the atmosphere.  It showed.

It always shows.

When everything behind the sales pitch sends the same signal, nobody can be disappointed.