A few good questions to ask of yourself and the people you wish to serve:

You	Your ideal client
Who are you?	Who are they?
What skills do you have?	What skills are they missing?
What do you enjoy doing?	What do they need doing?
What dent are you trying to make?	What dent are they trying to make?
What transformation are you uniquely able to deliver?	What transformation are they seeking?
Why do you want to do that?	Why do they want to do that?

Knowing that everyone really wants

• Agency – to make their own ‘me-shaped’ dent in the universe.
• Mastery – to learn and master new skills.
• Autonomy – to be free to choose how they make their dent.
• Purpose – to do this for something bigger than themselves, that has meaning beyond the sale.
• Community – to do all this with ‘people like us’.
• Status – to know their place in this community, and have others know it too.

will help you ask and answer these questions far more productively.