January 8, 2020


“A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value.  When applied to retail marketing, it is a unique or quirky feature designed to make a product or service “stand out” from its competitors.”

It’s a great idea to aim to delight your clients by giving them more than they paid for.

But it takes careful thought to come up with the right kind of ‘extra’, because unless it is consistent with – comes from your Promise of Value, it will feel like a gimmick – a trick.

And appearing to be insincere is the last thing you want if you’re trying to keep your Promise and your customer.