It’s tempting to think that showing up where your prospects are is all about you.  That it’s about promotion, raising awareness, getting their attention.

Showing up is really about showing that you care, and one of the best ways to do that is to use the time you spend with the people you wish to serve to listen to what’s really important to them.   Then create products and services that help.

The surest way to gain the kind of attention that matters is to give it first.