I spent Sunday with some of my family.   My sister and I both read Seth Godin’s daily blog and were trying to explain why to her daughter.

At one point we both said, almost in unison “Some days its just like he’s got inside your head.” 

I’m sure many of Seth’s readers say this every single day.

You can only do this if you know a) who it is you are trying to talk to; b) what’s likely to be going in inside their heads and c) where they are likely to go – both for inspiration and the simple pleasure of being with ‘people like us’.

And the best way to know where the people you want to serve are at any one time, is to create a space and a community that does all these things just for them.