It is easy to assume that more choice is always better.

But:

More options means more work for your prospects, and more chances for them to get it wrong.

More options means more work for you, and more chances to get it wrong.

So it’s worth stepping back and asking: “What do my clients really want?”.

It may be that you can package options up to suit different categories of client. Or that you offer a standard product or service with a few optional extras. Or that you offer a single ‘take it or leave it’ choice.

Whatever you do, making it easier for your prospects to choose, makes it easier for them to choose you (or not) and that makes it easier, and more profitable, for you to give them what they really want.

 Discipline makes Daring possible.