As you know, I like a book that takes a different perspective, that opens up new possibilities, that offers a different mental model for how the world could be.

“Beyond a Survival Economy” by David Foulkes is one of those books.

I haven’t finished it yet, and I’m not going to save you the job of reading it, because I really think you should, but there was one quote that stuck in my mind as I read it yesterday:

“Payment is always forward oriented…when you are buying something, you are ordering its continued production and sale.” Götz Werner

That is how we as consumers continually re-create the world we currently inhabit.

Which means that one of the ways to create a different kind of world, is to buy it into existence.

To look behind the marketing and decide whether the world this brand is actually creating is what we want for our seventh-generation grandchildren.

And if it isn’t look for something else, or do without.

To put our money where our mouth is.

Not because this will change the world on its own, it won’t.

But we can use it as one way in to changing the system, while we tackle it from another direction elsewhere.

Discipline makes Daring possible.