Growing your small business from you, to a few and then a few more people can feel like riding a tiger. Unpredictable, challenging, dangerous even.
New customers, new employees, new ideas, new ways of doing things that don’t match the customer experience you carefully crafted on your own. Trying to match increased costs with an increase in income. It can feel like everything just gets wilder.
The answer isn’t to cage the tiger, or to beat her into submission.
Instead, make sure she shares the values you value, tell her what you want her to do to make and keep your promises, give her a safe enclosure to roam in, and let her get on with it.
Get off her back.
Because she’s not actually a tiger.
She’s a team of people like you, who want to do the best they can, like you, in a space that gives them agency, mastery, autonomy, purpose and a feeling of community, like you.
Discipline makes Daring possible.
