January 25, 2023


As a musical instrument, the triangle is often regarded as a bit of a joke.  A bit ridiculous.  Not to be taken seriously.

Yet a composer includes it in their orchestration for a reason – because it’s unique sound contributes to the experience they wish to convey.  Without it the composer’s promise couldn’t be kept.

When times are hard, it’s tempting to strip back on our offer.  To cut down on the details of our customer experience.

Just remember, it’s your promise you’re really stripping back.  Eventually it will show.

Use your natural ingenuity to find a better way to keep it instead.

Even better, let everyone in your business use theirs too.