When the idea for Crossrail was first floated years ago, I thought nothing of it.  Abbey Wood station is 3 miles away.  Too far to walk, and not a pleasant walk either.  So I forgot about it.

Until TFL created a new bus route that took in the new station.

The thing that makes the new Elizabeth Line work for people like me isn’t the big, expensive part – the Crossrail system, it’s the bus that connects us to it.   And that, plus all the other new bus routes created to serve the Elizabeth Line is what makes the expensive part worth all the investment.

Knowing where your business system ends matters.

Tempted to cut a ‘peripheral’ service for your customers?

Be careful.   It may actually be the enabler for your core business.