What is it that people want?

• Agency – to make their own ‘me-shaped’ dent in the universe.
• Mastery – to learn and master (even teach) new skills.
• Autonomy – to be free to choose how they make their dent.
• Purpose – to do this for something bigger than themselves, that has meaning beyond the sale.
• Community – to do all this with ‘people like us’.
• Status – to know (and for others to know) where we stand in our communities.

We want to be citizens.  Collaborating with purpose on something bigger than ourselves.

What if, instead of building our businesses to sell stuff – that might create a fleeting sensation of one or more of these things, we built them as a means to enable people to genuinely achieve these things?

We could repair and enrich our world instead of impoverishing it.

It’s not too late for Disicpline to make Daring possible.