We constantly observe the world around us.    We form certain assumptions about how it works and why it works that way.

But we rarely take things further and actually test those assumptions with an experiment.   If we did, we’d find out that they are often incorrect.  Which might lead us to draw new conclusions and most importantly take different actions as a result.

“The scientific method” isn’t just for science.   It’s a great way to approach building your business ‘on purpose’.

Using it to understand your customers better is a profitable place to start.