February 23, 2022

Enrolment and onboarding

It’s easy to conflate ‘enrolment’ and ‘onboarding’ and think they are the same thing.  They’re not.

Enrolment means to ‘sign up’, to ‘commit’, to ‘buy into’.  It’s what you want your prospect to do at the end of Share Promise.  You want them to say ‘Hell yes, I’m in!‘, and start their journey with you.

Onboarding means to ‘acclimatise’, to ‘socialise’, to get to know ‘how things work around here’.  It happens at the start of Keep Promise – if it happens at all, that is.   Because if you’ve built your business around the client, it should already feel like home to them.