I heard part of an interesting ‘teach-out’ yesterday.

In the old days, students were ‘members’ of the University – they were part of it, and contributed to its purpose, which was to create public good.   Now they are expected to be merely consumers of the ‘student experience’ it offers them.

The interesting thing is that despite the fees they pay, and the debt they incur to get to university, students don’t want to be passive consumers.  They want to participate.  They want to help co-create the public good.

The same is true of many other people.   Your clients and customers included.   Witness the enthusiasm with which people volunteer to help deliver the Olympics, support the vulnerable in a pandemic, carry out scientific research in their spare time, have their gardens dug up for archaeology.

How can you help them co-create the public good(s) you both desire?