February 15, 2022


What should you do when an important piece of data about a customer has been ‘lost’?

You tell them its their fault of course.

You send them a letter threatening them with loss of the service unless they rectify the mistake.

And since you’ve lost the same piece of data for thousands of customers, you make sure there are no extra people to answer the phone number you’ve given them.

I wonder how many customers they’ll lose as a result?

I know I’m cynical, but could ditching clients actually be the point?

It seems a pretty good way to go about it.