January 14, 2022

Take back control

One of the things that puts business owners off growing, is the fear of losing control.   They’ve handcrafted a customer experience that works well.  They have built up a clientele that loves what they do and the way that they do it.  They are concerned about diluting that.

The answer, as every composer knows, is to take the music that is in your head, and write it down, so that others can play it.  Put the control into a score, not a person.

That way, your customer experience lives on through others, not in spite of them.

At first, you will have to conduct this music yourself.  But after a while, your people won’t even need that.  With a good score, they can conduct themselves.

And that removes the real limit to growth – you.