November 10, 2021

Seeing straight

I’m lucky, my eyesight has always been good.  Apart from one little thing.  I don’t always see straight.

Sometimes, I reach for a book on the bookshelf, and come back with the one that was next to it.  I’ve got used to this, so now I purposely reach for the book next to the one I really want.  It works every time.

You don’t need dodgy eyes to take advantage of this simple technique.   As John Kay writes in ‘Obliquity: why our goals are best achieved indirectly‘ aiming for something next to the thing we want is actually the best way to get the thing we want.

What do you really want for your business?  What could you focus on that might actually deliver it?