At the end of my road there lives a builder.  His house has been a mess for years.

I know commercial knitters who wear old jumpers out at elbow, and doctors who  smoke, drink and eat junk food.

As a business owner, it’s helpful to ask yourself – regularly if possible – ‘If I was my client, what would I be telling myself to do?’

Then follow your own advice, the way you’d expect a client to.

If nothing else, you’ll find out what it feels like to be your client.