I used to wonder how potters could charge so much for their pots, until I took up pottery.

Then I saw how much work went into producing a pot fit to sell.   Not just the work of potting, but also how many pots get thrown away because they broke or cracked in the kiln, or because the glaze didn’t work.  Or even because the idea itself just wasn’t good enough.  I wondered then how they could charge so little.

A brilliant way to help your prospects and clients understand the value you bring is to show your work.    To share the process by which you create that value.

It’s easier when that process is clearly, genuinely focused on them.