If authenticity is doing, not being, it follows that for a company of more than one person, achieving corporate authenticity requires everyone to be ‘doing’ what is consistent with the company’s values and personality.

How can you ensure that?

• Be crystal clear on the Promise you make as a business.   Use that clarity to attract and recruit only those who share it.  That way you can be confident that whatever work they produce ‘from within themselves’ will align with it.
• Support them with a Customer Experience Score to make learning easy.

Then give them the responsibility to deliver, and the autonomy to do so.

As all master craftsmen know, practice never makes perfect, but it does make authentic.

And authentic is what clients really buy into.