My friend Julian Donnelly recommended this book to me.  I’m very glad he did.

I recommend it.   Don’t be fooled by the action-hero cover, what kept going through my head as I was reading it was ‘This is Dale Carnegie. This is all about empathy, and understanding motivation.”

If you’ve ever done a Dale Carnegie ‘Winning with Relationship Selling” course, you’ll recognise a lot in this book, but you’ll see it from a new angle.   If you haven’t yet, this is great preparation.