June 15, 2020

On Purpose.

We tend to think of keeping things as they are, of doing nothing, staying with the status quo, as the neutral option.   But of course that’s not true.

If we don’t act with intention to design our business around what’s important to us, it will still be designed, by everyone in it and the systems surrounding it.   Just not on purpose.   And not necessarily for the better.

“The system is what the system does.”

I’d rather trust to judgment than to luck.

“Design your company or it will be designed for you.” Brian Chesky, talking to Eric Ries on Out of The Crisis podcast.