By convention, everyone inside a business tracks the boss.   Orders come down from on high, performance data is sent back up the line to the top.  Orders are adjusted and sent back down again.   New performance data is sent back up the line.   And so on.

Who does the boss track?   In a public company, it’s often the share price.   The opinion of the financial markets, of potential traders in those shares – not investors, they rarely hold shares long enough to be truly investors.

What if everyone in the business tracked the people they serve instead?

They’d be powered by a completely renewable energy that’s also sustainable and efficient.