Quiet weeks, when nothing much happens, drag by while we’re in them.  Afterwards, they almost disappear from our memories.  We tend to remember the last interesting event before that quiet week as if it was only yesterday.

This is understandable. We are constantly bombarded with information, and most of the time what this information is telling us is boring – its OK, everything is normal, no need to worry.  The unusual or extreme is what we need to take note of.  Up or down, good or bad, high or low.

So while of course we should constantly measure what matters to our business, it makes no sense to report it if everything is normal.  Let’s save our energy for dealing with the highs and lows.