For over 30 years I did almost all my shopping at my local big-name supermarket.

Recently, I stopped.  The trigger was the self-checkouts – they finally brought it home to me that in spite of all the personal ‘offers’, I am not a person for them, I am merely a consumer.   A number on a loyalty card.

Do they miss me?   I doubt it.

Now I buy from street markets, WI markets, farm shops and sail cargo.  I shop around.  Not for the lowest price, but for the best price/experience combination.

I want to do business with people that will miss me when I’m gone.

Don’t we all?