June 12, 2019

Browsers welcome

I’m old enough (just) to remember when you weren’t really supposed to go into a shop unless you were serious about buying.

You couldn’t just see what they had.   As soon as you were through the door an assistant pounced on you.

Soon, retailers realised that letting people browse increased sales.   Times had changed.  People had spare cash.  They were no longer buying to fill a need, but to fill a mood.

Today, of course, browsing is always welcome.

Only now, online retailers do the equivalent of chasing you down the street with stuff you browsed – “Hey, you looked at this and didn’t buy it!  Why don’t you buy it?  Go on, you know you want to really!”.

Desperation is not a good look.   It’s not healthy either – especially if it works.