August 21, 2023

A soft system

Your system for making and keeping promises looks self-contained:

disappearing boss course card

but of course it isn’t.

The processes that form it’s skeleton are firm, and the Promise that drives them changes rarely, but like any living system the edges are soft and sensitive.   The skin of your business interacts with the outside world and with other systems – buildings, computer networks, prospects, clients, suppliers, collaborators, family, friends and community.

This is the frontline of your business.  This is where it learns what it needs to do to adapt.

Listen to it.

Absorb its teachings into your bones.


Discipline makes Daring possible.