I’m hesitating to put this out there,  but I saw this model in a video a couple of weeks ago, and since then I can’t get it out of my head.  Once you’ve seen it, you see its application everywhere.

The focus of Dr Ifland’s talk is processed food, but the model applies to other forms of consumption too – alcohol, tobacco, gambling, social media.

It’s scary stuff.

And yet, I’m thinking, could you use this knowledge for good?  To create ‘good’ addictions?

Hmmm.  I don’t know.   What do you think?

P.S. one of the best ways to fight an addiction to processed food is to cook your own from scratch, and it doesn’t need to be anywhere near as hard as you might think.