This book, ‘Alchemy’ was recommended to me by the talented Andrea Horgan, (along with ‘Evolutionary Ideas‘) so of course I had to interrupt my current reading for it.

 

It’s a useful and entertaining read, and so far I’d sum up the findings thus:

• Businesses that put their clients first do well.
• Businesses that think about their clients as human beings rather than economical or mathematical abstractions, and then put them first, do exceptionally well.

 

I’d add:

• Businesses that build that thinking into everything they do, do exceptionally well for a very long time.  Even after the founder is long gone.

 

It’s not magic, it’s simply focusing on the human.  But not many people do that.