for small business growth and productivity would be:

Structure your business around the thing that matters most for it’s thriving:

Not the hierarchy.

Not functions.

Not the Boss.

Not shareholders.

What it does to make and keep its Promise for the people it serves.

When you frame your business around the core processes of Sharing your Promise, Keeping your Promise and Improving how you do that, you automatically make your business more efficient, because you’re losing nothing in translation between the internal view of your business and the external view.

Like a goldsmith hammering a design into a sheet of metal, what’s on the outside, the customer side, is a direct result of what happens on the inside. No more no less.

What’s more, you can dispense with the overhead of translators.

And that means more profit.

What or who is your business actually focussed on?