Throughout our time on earth, far more often than we realise, people have self-consciously created societies defined not according to some positive criteria, but by negatives.  Not who they wanted to be, but who they didn’t.

Protestants defined themselves by the beliefs they rejected.

Pirates organised their own ships in direct contradiction to the way things worked in the navy.

My friend Carl French created The Endless Bookcase to be everything a traditional publisher isn’t.

Sometimes it’s easier to describe what you’re not than what you are.

It has the added advantage that it allows you to envisage possibilities that are truly new.

Discipline makes Daring possible.

What are you not?