July 8, 2022

Yet more thoughts on Packaging your Promise – Timing

The function of your Package is to enable the transformation the client desires.

Its format is about delivering that transformation effectively, in a way that suits their motivation and ability.

Timing is about how long that should take.  Balancing the urgency of the need against the practicalities of learning, absorbing and doing that will actually sustain the transformation beyond the journey.

Questions to ask:

  • How long does it take to complete the whole thing – to get from where they are now, to where they want to be, with you?
  • How much time does the Client need to devote to this?
  • If there are natural breaks, should there be gaps between for consolidation or implementation?
  • What’s the right pace? Where’s the balance between having time to do it and maintaining momentum?
  • When does it end?
  • Is maintenance required once the desired transformation has been achieved?

Of course, thinking about these things inevitably sparks more ideas about the format, and possibly ideas for further Packages.

And of course the underlying questions are still:

  • How can you make it as easy as possible for them to do, so they don’t give up along the way?
  • How do you make it as easy as possible for you to deliver, so that you can scale?