July 7, 2022

More thoughts on packaging your Promise – Format

The function of your Package is to enable the transformation the client desires.

Its format is about delivering that transformation effectively, in a way that suits their motivation and ability.

Some questions to ask:

  • Could it be a product?
  • Could it be a service?
  • Could it be ‘self-service’, ‘on-demand’ or ‘do-it-yourself’?
  • Could it be live? In-person? Virtual? In a cohort or community?
  • Could it be a combination of any or all of these?
  • Could clients support each other?  How?

The underlying questions for all of these are:

How can you make it as easy as possible for them to do, so they don’t give up along the way?

How do you make it as easy as possible for you to deliver, so that you can scale?