Before you can Package your Promise of Value effectively, you need to know these things about the people you serve:

• the situation(s) in which they find themselves
• the transformation they seek – their Job to be Done, and how motivated they are by their situation to achieve it.
• how your Promise of Value is likely to appeal to them
• how you can help them to get their Job to be Done done better than the alternatives – even, possibly, that you are the only way they can get this Job to be Done, done
• how able they are likely to be to take up your Promise

Once you know these things, you can begin to design one or more Packages to suit the needs, motivation and ability of the people you serve.

There are 4 things you need to consider when designing a Package:

• Function – how far does the Package go to help your client get from where they are now to where they want to be? To get their Job to be Done, done?
• Format – how will you physically get that benefit into their hands?
• Timing – is the Package a one-off intervention or is it delivered over a longer time-frame? Is there an end to it?
• Price – how much does the Package need to cost to profit both parties?

I’m thinking out loud here, re-inventing the wheel for myself as usual.

What do you think?

Tell me, I’d love to know.