My friend Kevin Steinlechner gave me a brilliant piece of advice this morning:

“Do the obvious thing.“

We’re so easily seduced by the novel, the arcane, the difficult thing.  The thing that will impress everyone around us, and make them think we’re a genius.

But we can often have more impact by simply acting on the obvious.

Like talking to the people we wish to serve.

Like giving your team the ability and autonomy to Share and Keep your Promise on your behalf.

Like paying people enough to actually live on.

Like banning single-use plastics.

Like insulating homes.

Like leaving fossil fuels in the ground.

These things are so obvious, why haven’t we already done them?