October 8, 2021


The answer to the question “Who is your ideal client?” is often “The one who pays well, on time.”

It’s flippant, and usually followed by a sheepish laugh, but also revealing.  No matter how much depth you go into on the psychographics and demographics of your ‘ideal client’, the chances are you’re thinking more about your needs and abilities than you are of theirs.

A bigger and better question to ask is “Who am I the ideal solution for right now?”