What if there was a basic outline of that airplane you could have in your back pocket before you jumped?   An outline you could customise on the way down instead of starting from scratch?  Not the corporate model you don’t want to be, but something light, flexible, adaptable yet also reliable?   That you can flesh out around your Promise of Value as you discover it?

 

There is, and it looks like this:

 

 

 

Not so much an airplane, as a parachute perhaps.