The team you’ve built for your business will have things in common.   There are reasons you decided to hire them and they decided to work with you.   There are reasons that you’ve stayed together.

Some of those reasons will be around shared values, behaviours and principles.  Some of them will be to do with an alignment of vision and purpose.

Some will be entirely to do with their own personal preferences, aims and desires – perhaps proximity to home, an easier commute,  a less demanding job or even friendships formed.

Are those reasons enough for you to entrust them with the client experience?  I hope so.

But it might be better to be explicit about the values, behaviours, principles, vision and purpose.

That way you’ll both know for sure.  And be able to act accordingly.