Some books tell you something you didn’t know.   I enjoy those books.   I like feeling new connections form in my brain, even if it occasionally hurts.

Some books tell you something you already knew, in such a clear and simple way that they uplift mere ‘knowing’ into ‘know how to do’, so you actually have a go.

I really enjoy these books too.  They don’t just change me, they enable me to change the world around me too.

A couple worth reading:

• The Brand Bucket: Make Your Marketing Work.  Barnaby Wynter
• Tiny Habits.  B J Fogg

One thing both of these have in common: an explanatory diagram that makes things super-simple to see.

The kind of book I plan to write next.