Packaging demonstrates the effort and attention you’ve put into empathising with the people you serve.   Into understanding not only who they want to become, but also what will be the best way to help them get there, starting from where they are now.

That package may be a blog post or a video; or it may be a year-long project or a piece of software, or a continuous service.

Whatever it is, large or small, if it is well put-together, it will say “This is for you, for where you are right now”  and it will be received with recognition and delight.

And you’ll never need to ‘sell’ again.