If a business is a system for making and keeping promises, how do you measure its performance?

Some metrics:

• How many promises you make, and how many you keep.
• How much someone pays you to keep your promise to them.
• How much it costs you to make a promise, and how much to keep it.
• How much it costs you to resource, monitor and improve the way you make and keep your promises.

You could add:

• How much it costs the planet for you to run this system.

• How much you increase these things for yourself, your team and your clients:

  • Agency
  • Mastery
  • Autonomy
  • Purpose
  • Community

Simple.